What I've Learned From Spending $10 Million on Influencer Marketing

3. It&#39;s a long-term game.</b></h2>

Influencer marketing usually serves as a brand awareness tactic that encourages social media users to take steps to learn more about your brand. For this reason, the best influencer marketing strategies have a lengthy time horizon.</p>

To reap the full rewards of an influencer marketing program, marketers should have strategies in place to retarget website visitors through ads, to capture website visitor information through gated content and to encourage continued engagement through email workflows.</p>

Creating a long-term strategy to develop relationships with prospective customers who learned about your brand through an influencer will help to increase the return on investment your organization sees in the long run.</p>

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