Google AdWords Editor Version 12.3 Now Available: Here’s What’s New by @MattGSouthern

Google’s latest version of AdWords Editor, version 12.3, is now available. Here is an overview of the new features that have been added. Search terms report: View and download reports about search terms. Add keywords and negative keywords from the search terms report. Filter functions: Use queries that combine filters in new ways to find […]

Snapchat Versus Instagram Stories: What’s the Difference? by @sayscaitlin

On August 2, 2016, I opened up my Instagram app and thought “Wait, did I accidentally click on Snapchat?” We all saw it coming — Facebook tried to buy Snapchat, as well as released several (unsuccessful) competitors in the past. Now, Facebook-owned photo-sharing app Instagram had added a new feature in its update: Instagram Stories. It’s like, […]

WordPress 4.7 Now Available: Here’s What’s New by @MattGSouthern

The latest version of WordPress, WordPress 4.7, is now available for download or automatic update through your dashboard. With the new year being just around the corner, WordPress has revealed the new default theme for 2017. Here’s a look at Twenty Seventeen in both mobile and desktop iterations: The theme can be personalized with widgets, navigation, […]

Inbound vs. Outbound Marketing – What’s Best for 2017? by @ChuckPrice518

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is best for your business. What’s the Difference? Outbound marketing is considered a more “classic […]

What’s the Most Important CRO Metric? by @LarryKim

Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: What metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. For example, you can measure: Bounce rate Time on site Shopping cart abandonment Cost per conversion Clicks […]