Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail. March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly calculate and […]

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies. “Disruption is the new normal,” […]