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7 Insights Into How Google Ranks Websites by @martinibuster

Google’s algorithm is built around solving problems for users. That’s why there are featured snippets, carousels and local search specific results.   The implications of how Google understands user intent and how it uses that information to rank sites is very useful for developing a winning content strategy. The following are insights developed by studying patents […]

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Facebook Introduces Messenger Chat Plugin for Business Websites by @MattGSouthern

Facebook has revealed details about version 2.2 of its Messenger platform, which comes with a highly requested customer chat plugin. With Messenger Platform 2.2, Facebook aims to help businesses and developers “reach their customers in new and engaging ways.” The newest way for businesses to engage with customers is with Facebook Messenger’s new chat plugin. […]

10 Awesome Evergreen Content Ideas for E-Commerce Websites by @jasonacidre

E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today. What is Evergreen Content? Evergreen content is basically a piece of content that doesn’t rely on current trends to be helpful or be of interest to its intended audience. Simply put, evergreen […]

Hidden Google Command: Search “**” For a List of Local Business Websites by @SouthernSEJ

Tips about a new Google search command have been circulating around the Reddit community r/Google today, where users have discovered that searching for “**” (without quotation marks) pulls up a list websites for physically nearby businesses. This command has been confirmed to work on both mobile and desktop for searchers residing in the United States and […]