5-Ways-to-Move-Your-SEO-Programs-to-Target-the-Top-of-the-Buying-Funnel

5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel by @tonynwright

For years, SEO professionals have been tackling the bottom of the sales funnel. We’ll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer’s journey. But it’s much easier to target those closest to a purchase. SEOs have traditionally emphasized last-click attribution. We’ve ignored […]

4 Unconventional Ways to Reclaim Lost Facebook Organic Reach by @bsmarketer

Facebook has been the hot-button topic of social and political discussions for the past few weeks. Even still, more than 2 billion people still use the platform monthly, totaling to 50 million hours of usage. But reaching those users without paying a now massively increased advertising cost still feels next to impossible. Organic reach rates are […]