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3 Ways Search Marketers Can Leverage AI for SEO & PPC Today by @lorenbaker

Keeping up with AI-driven developments in the search industry is the new normal for search marketers. Technological breakthroughs, such as advancements in voice recognition and the creation of powerful machine learning algorithms, greatly impact how people search – and consequently how we do search engine optimization. The idea of artificial intelligence taking over the digital […]

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4 Ways to Use Google Analytics to Find Content Ideas by @bsmarketer

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s […]

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5 Ways to Optimize for Personalized Search by @ab80

Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It can be handy when search engines better understand what you like (and what you don’t). A couple of years ago, Google was actively engaged into search personalization. Now, according […]

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5 Ways to Move Your SEO Programs to Target the Top of the Buying Funnel by @tonynwright

For years, SEO professionals have been tackling the bottom of the sales funnel. We’ll give lip service to branding and content marketing targeted at consumers higher in the funnel – those just starting the buyer’s journey. But it’s much easier to target those closest to a purchase. SEOs have traditionally emphasized last-click attribution. We’ve ignored […]

4 Unconventional Ways to Reclaim Lost Facebook Organic Reach by @bsmarketer

Facebook has been the hot-button topic of social and political discussions for the past few weeks. Even still, more than 2 billion people still use the platform monthly, totaling to 50 million hours of usage. But reaching those users without paying a now massively increased advertising cost still feels next to impossible. Organic reach rates are […]