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Twitter Introduces New Video Ad Unit for Increasing Website Visits by @MattGSouthern

Twitter has introduced a new ad unit called the Video Website Card, which allows advertisers to use videos to drive traffic back to their website. As a versatile ad unit, the Video Website Card is designed to fulfill a number of different brand objectives. Whether it’s showcasing a location or announcing a new product, “the […]

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Google Introducing Autoplaying Video Previews in Search Results by @MattGSouthern

Google announced it has begun rolling out autoplaying video previews in search results. No, not the same autoplaying videos that were the subject of much controversy last month. These are are different and arguably less obtrusive. They will appear in the place of static images that would usually be displayed when a video carousel is surfaced […]