4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip this step, and you’ll burn through […]

The Modern Marketing Strategy Every Business Should Start Using Today

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » What does your company’s marketing portfolio look like? 20 years ago, the average portfolio was filled with pieces — known as collateral — like advertisements, brochures, phone scripts or […]

7 Tips for Using Pop-ups Without Harming Your SEO by @ab80

To use or not to use pop-ups? That is the question. Specifically, it’s the question on a lot of SEO experts’ minds since January, when Google’s began devaluing intrusive pop-up ads along with other intrusive interstitials that might diminish mobile user experience. Of course, pop-up advertising works. The average conversion rate of high-performing pop-ups is 9.28 percent. […]

Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have already searched within their category of products and services. Google explains how in-market audiences uses […]

4 Ways to Market Your Videos Using Facebook Groups

In this video, Entrepreneur Network partner Salma Jafri ibreaks down how to use a Facebook Group to market your videos.  The first step is to gain the trust of your selected group. Don’t come into an established ecosystem and start peddling your product immediately. Instead, spend a few days (as few as three) establishing a […]

4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM

Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one of the easiest […]

Google to Personalize Gboard Search Results Using Cloud-Based Machine Learning by @MattGSouthern

Google is currently testing a new way to train its artificial intelligence algorithms using Android phones. More specifically, it is using data collected from Gboard to personalize users’ search results. When Gboard suggests searches, the app will remember which ones were selected and which ones were not. That data will then be used to personalize […]