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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as […]

User Intent: It’s the Future of SEO by @CJGiarratana

In recent years search engines have been optimized around users needs and their search experience. Google has evolved in rewarding content that is valuable and relevant to readers. Modern-day SEO is all about user intent, and you can improve your online presence by focusing on several key psychological principles to entice your readers, rank well […]