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Maccabees Update: Google Confirms New Core Algorithm Change by @martinibuster

Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” What is Update Maccabees (formerly known as Fred)? Updates to the core algorithm do not receive a formal name. So they are […]

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Mobilegeddon: A Complete Guide to Google’s Mobile-Friendly Update by @askreinhart

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! On April 21, 2015, Google rolled out their mobile-friendly update, which quickly earned several monikers – mobilepocalyse, mopocalypse, mobocalypse, etc. Ultimately the name that stuck was “Mobilegeddon” (as far as I can tell, credit for this […]

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How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, […]

How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, […]

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A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]

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How the Google Venice Update Changed Local Search & SEO by @TaylorDanRW

Google published a post on the Inside Search Blog back in February 2012 citing 40 key changes they had made to their search algorithms during the last month. Among these 40 updates were projects codenamed Nesehorn (affected flight queries), rich snippets (were expanded worldwide), and another update that changed a major aspect of local search forever: […]

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Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs by @benjarriola

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! As Google has grown and developed over the years, algorithm updates have been introduced periodically. Many updates remain unconfirmed by Google, despite many SEO pros finding evidence for them. One Google update, known as Big Daddy, […]