7 Types of Content That Dominate Position Zero by @ab80

Since Google introduced featured snippets in 2014, they’ve become one of the holy grails of SEO. Featured snippets are succinct answers to user queries displayed at the top of Google’s search results, occupying the coveted “position zero” in SERPs. Unlike quick answers and knowledge panels, featured snippets use third-party information to answer queries and include the […]


9 Types of Content That Will Always Fail by @KatyKatzTX

When is the last time that you read something from beginning to end? Be honest with yourself. Marketers are notorious for skimming or – even worse – blindly sharing things that we haven’t read. I remember Rand Fishkin talking about this phenomenon once during a keynote. He shared Moz’s killer Twitter stats along with his […]

Why Just Building Links Doesn’t Work Anymore, & 8 Types of Content to Create that Will Grow Your Online Presence by @JuliaEMcCoy

When it comes to building an online presence, many brands still believe they can take the easy way out. Although the icky days of black hat SEO and link stuffed copy have gone the way of the dinosaurs, it’s not uncommon for a new or budding company (still) to think they’ll succeed by rattling off cheap, backlink-stuffed […]