Facebook Lets Users Create New Types of Video Content by @MattGSouthern

Facebook is introducing new video features which will let users create interactive video content. A new set of features will let publishers add quizzes, polls, challenges, and gamification to their videos. In gameshow-like fashion, viewers can interact with the videos as well as be eliminated or advance through the games based on right or wrong […]

7 Types of Content That Dominate Position Zero by @ab80

Since Google introduced featured snippets in 2014, they’ve become one of the holy grails of SEO. Featured snippets are succinct answers to user queries displayed at the top of Google’s search results, occupying the coveted “position zero” in SERPs. Unlike quick answers and knowledge panels, featured snippets use third-party information to answer queries and include the […]


9 Types of Content That Will Always Fail by @KatyKatzTX

When is the last time that you read something from beginning to end? Be honest with yourself. Marketers are notorious for skimming or – even worse – blindly sharing things that we haven’t read. I remember Rand Fishkin talking about this phenomenon once during a keynote. He shared Moz’s killer Twitter stats along with his […]