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Research Says This Type of Video Closes More B2B Sales

Here’s how getting creative with your approach to case studies can cut out the high-pressure sell. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. There are still two important ways, however, that B2B buyers […]

What Type of SSL Certificate Does Your Website Need? by @bsmarketer

Global cyber crime costs could reach $ 2 trillion by 2019. That’s up 3X from 2015 (which was only a paltry $ 500 billion by comparison). Then President Obama even urged citizens to use safeguards like two-factor authentication. Google is among the most proactive. Recently, they’ve strong-armed webmasters into adding SSL certificates (or HTTPS). In the past, up to 70% of […]