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Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories by @MattGSouthern

Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced. Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news […]

Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories by @MattGSouthern

Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced. Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news […]

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Why Trust Is the New Marketing Currency

When hundreds, or even thousands of people share something you’ve written, that response establishes you as someone who can be trusted. The folks over at BuzzSumo discovered that longer content gets far more social shares than short content. Their conclusion was: “The fact is that, yes, people love to share LOL cat pics and funny memes, but they […]