loader-51

Content & SEO: Why & How to Build Trust, Authority & Reputation by @ronlieback

Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Trust Authority Reputation Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients. When TAR is present, prospects […]

loader-111

Do You Trust Google for SEO Advice? by @martinibuster

Yesterday I published a news story about schema.org structured data markup for local SEO. What John Mueller said was factually different from what Google’s own Developers Page stated. Google’s own Developers Page contradicted John Mueller. This means either Mueller misspoke or Google’s own Dev Page was incorrect to list a certain structured data markup as […]

E7F4E567-4077-440B-941D-CD535E179156-1

Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories by @MattGSouthern

Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced. Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news […]

Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories by @MattGSouthern

Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced. Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news […]

20161001111421-shutterstock-272784143

Why Trust Is the New Marketing Currency

When hundreds, or even thousands of people share something you’ve written, that response establishes you as someone who can be trusted. The folks over at BuzzSumo discovered that longer content gets far more social shares than short content. Their conclusion was: “The fact is that, yes, people love to share LOL cat pics and funny memes, but they […]