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LinkedIn is Working on a Recruiting Tool Called Talent Insights by @MattGSouthern

LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active […]

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Google Adds a Depression Screening Tool to Search Results by @MattGSouthern

Google has added a new tool to its search results to help people who may be suffering from depression. Searching for keywords like “depression” or “clinical depression” on a mobile device will now return a Knowledge Panel with the option to “check if you’re clinically depressed.” Selecting the option will direct users to a clinically […]

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Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSouthern

Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are. The new tool, called Ad Experience Report, measures how well a site’s ads comply with the Better Ads Standards, which are determined by the Coalition for Better Ads. Publishers can also refer to Google’s new best […]

Google Releases Tool to Help Filter Out Hurtful Comments Online by @MattGSouthern

ADVERTISEMENT Google has released a new API for publishers which uses machine learning to filter out hurtful comments online. The new tool, called Perspective, can be integrated into any publishing platform which utilizes online comments. Perspective cross-references comments against a human-generated database of comments that have already been labeled as offensive. When a new comment […]

Frustrated by Lack of Google Keyword Planner Data? Try the Forecasting Tool by @SouthernSEJ

Google recently made a change to its AdWords Keyword Planner tool, which now delivers ranges of data based on how much you spend on ads and how frequently you use the tool. This means that advertisers with low monthly spend are getting ranges of data instead of exact numbers. For example, if you have been […]