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Facebook Gets Instagram’s ‘Boomerang,’ and an AR Drawing Tool by @MattGSouthern

Facebook’s mobile app has been updated with some enhancements for Stories — an augmented reality (AR) drawing tool and Instagram’s popular Boomerang feature. Yes, that means Facebook is still trying to make stories happen on its network, but this time it finally has something unique. The AR tool is a feature that neither Instagram or […]

Facebook Gets Instagram’s ‘Boomerang,’ and an AR Drawing Tool by @MattGSouthern

Facebook’s mobile app has been updated with some enhancements for Stories — an augmented reality (AR) drawing tool and Instagram’s popular Boomerang feature. Yes, that means Facebook is still trying to make stories happen on its network, but this time it finally has something unique. The AR tool is a feature that neither Instagram or […]

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Google Releases Tool to Show Off Natural Language Search Capabilities by @MattGSouthern

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language. The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on […]

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Google’s Object Recognition Tool, Google Lens, Now Available on iOS by @MattGSouthern

Google Lens, a tool that utilizes smartphone cameras to recognize objects, is now available to iOS users. The rollout began this week and will continue over the next several weeks. Lens is not a standalone app— rather, it’s a tool built into Google Photos which allows users to take photos of an object to learn […]

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Google Introduces Rich Results Tool for Testing Structured Data by @MattGSouthern

Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool. Google’s new testing tool will test for […]

4 Tips for Using Google's Keyword Matching Tool to Spend Your Ad Budget Wisely

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip this step, and you’ll burn through […]

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LinkedIn is Working on a Recruiting Tool Called Talent Insights by @MattGSouthern

LinkedIn is working on a new tool called Talent Insights, which is designed to help companies make data-backed decisions when recruiting and managing talent. With access to rich global datasets, LinkedIn aims to empower recruiters when it comes to making more intelligent and strategic talent decisions. Boasting over 500 million members and 11 million active […]