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Ready or Not, It's Time to Embrace AI

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enabling brands to make sense of […]

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3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time

With the power of the Internet so readily available to every small business owner, it never ceases to amaze me how many companies insist upon using offline lead generation methods. They hand out fliers instead of sending out emails. They knock on doors instead of “knocking” on social media feeds. They write articles in local […]