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Research Says This Type of Video Closes More B2B Sales

Here’s how getting creative with your approach to case studies can cut out the high-pressure sell. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. There are still two important ways, however, that B2B buyers […]

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Steal This Marketing Tactic From McDonald's and Petco to Dramatically Increase Sales

July 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Big brands change with the tide or die. In the case of companies like Toys 'R' Us and Blockbuster Video — death came knocking because they continued to live in the past. Their focus stayed on the physical, while the modern […]

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Google to Deactivate Non-Spending AdWords Accounts This Month by @MattGSouthern

Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would begin deactivating accounts back in March. Update: Accounts will now be deactivated starting mid-May. — Google AdWords (@adwords) May 8, 2018 Without revealing why, it’s clear that Google had a change of heart at some […]

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15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

Instagram is inherently a more aspirational platform than, say, Twitter, due to its visual nature. The hashtags that gained in popularity most throughout the year reflect this: #Travel, #travelphotography and #naturephotography were three of the 10 hashtags on Instagram that saw the largest increases in use in 2017. Trending hashtags on Twitter tend to revolve […]

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You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season

It can be hard to tell who&#39;s already going down the funnel on their own, but signals do exist in the form of behavioral data from individual users, such as how many add to carts, site visits and purchases they&#39;ve had over time.</p> Holiday hazards</b></h2> In addition to neglecting incrementality, marketers often err during the […]

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This Former DJ Bootstrapped His Way to Selling Kimchi in States Across the U.S.

In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths of customers. Kheedim Oh just wanted some tasty, homemade kimchi. What he eventually got was his own kimchi product line in stores across the U.S, […]