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Thinking of Dumping Your PPC Program? Think Again by @GrpTwentySeven

Relationships are hard. And your company’s relationship with PPC is no different. You and your marketing team may give PPC your best shot — but still not get the results you expect. Ultimately, you become frustrated with paid search and decide to break off your on-again, off-again relationship. But, as with personal relationships, sometimes these […]

Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim

Search marketing is so awesome because it’s efficient — the ROI is measurable and tangible. Those big brand advertisers — the ones spending millions to advertise on TV, radio, and billboards — what do they know? What a waste of money, right? Well, if those formats are so useless, why are the big companies pouring […]