Optimizing Your Content for Search: Don’t Forget These 6 Things by @lboyajian

Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time […]

Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign

[unable to retrieve full-text content] You won’t believe what long-form content writers can learn from clickbait’s shady, but potent, language techniques. The post Steal These 4 Clickbait Tricks for Shockingly Great Long-Form Content by @fifteendesign appeared first on Search Engine Journal. Search Engine Journal

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Create Great Content from the Start by Following These 3 Steps by @osbennn

Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks. Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive […]

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Give Your SEO a Boost With These 12 Accessibility Improvements by @tamar

For those of you with a brick-and-mortar business location, you’re familiar with the concept of accessibility and why it’s a necessity for any company that intends to engage with the general public. In the United States, not accommodating those with disabilities is a violation of the Americans with Disabilities act; reasonable accommodations must be provided […]

Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors

There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply walk inside and everything you need […]