Surprisingly, Brand Advertising Drives More Conversions Than You Think! by @LarryKim

Search marketing is so awesome because it’s efficient — the ROI is measurable and tangible. Those big brand advertisers — the ones spending millions to advertise on TV, radio, and billboards — what do they know? What a waste of money, right? Well, if those formats are so useless, why are the big companies pouring […]

Facebook Reactions Now More Important Than Likes by @MrDannyGoodwin

ADVERTISEMENT Want your Facebook posts to reach more people? Likes will no longer help you as much as Loves. Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with more visibility in users’ News Feeds. Getting more Reactions (all five are weighted equally) will give your […]