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The Ultimate Guide to Yandex SEO by @TaylorDanRW

While Google has a strong presence in Russia, it’s vital that your SEO strategy takes Yandex into account. Yandex is the leading search engine in Russia (by blended market share), and due to recent legal changes (Google got slapped in Russian courts), they’ve also closed the gap on mobile. More than just a search engine, […]

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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as […]

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A Complete Guide to the Google Penguin Algorithm Update by @TaylorDanRW

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices. The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet […]

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How the Google Venice Update Changed Local Search & SEO by @TaylorDanRW

Google published a post on the Inside Search Blog back in February 2012 citing 40 key changes they had made to their search algorithms during the last month. Among these 40 updates were projects codenamed Nesehorn (affected flight queries), rich snippets (were expanded worldwide), and another update that changed a major aspect of local search forever: […]