Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern

Facebook is shutting down Partner Categories, which was a product that allowed third-party data providers to offer their targeting capabilities to Facebook advertisers. This includes data aggregators like Experian and Acxiom that are able to provide clients with offline data to improve ad targeting, such as purchasing activity outside of Facebook. This is a common […]


4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features […]


Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]

Google Display Network to Begin Serving Ads With No Targeting As of January 18 by @MattGSouthern

Google recently announced changes to how it will be targeting ads starting on January 18, 2017. From that date forward, all ad groups with no targeting method selected will be displayed throughout the entire Google Display Network (GDN). Yes, you read that correctly. Ads with no targeting method selected will just get served to anyone. […]