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Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers. The two new features include In-Market Audiences (US-only), and Custom Audiences (global). In-Market Audiences In-Market Audiences are curated lists of individuals found to have purchase intent for a particular category of products or services. […]

Google Display Network to Begin Serving Ads With No Targeting As of January 18 by @MattGSouthern

Google recently announced changes to how it will be targeting ads starting on January 18, 2017. From that date forward, all ad groups with no targeting method selected will be displayed throughout the entire Google Display Network (GDN). Yes, you read that correctly. Ads with no targeting method selected will just get served to anyone. […]