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Google Opinion Rewards Comes to iOS: Get Paid for Taking Surveys by @MattGSouthern

Google is bringing Opinion Rewards to iOS, which is a program that pays users to take surveys from companies. Companies, including Google itself, pose questions via Opinion Rewards in an effort to learn more about customers. Surveys include a maximum of 10 questions and can be completed in roughly 30 seconds. In exchange for users’ […]

Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood

ADVERTISEMENT Taking time to understand your customers’ buying journeys can help you make smarter marketing decisions. One mistake I encounter regularly is marketers failing to look any deeper than the revenue report within the e-commerce overview in Google Analytics, which reports on direct (last-click) revenue by default. This post will explain how to delve into Google Analytics […]