Qwant, a French Search Engine, Thinks it Can Take on Google — Here’s Why by @MattGSouthern

French search engine Qwant has ambitious plans to one day beat Google at its own game. Founded just 4 years ago in 2013, Qwant has since grown to serve 21 million monthly users across 30 countries. Qwant’s user base has grown substantially over the past year, boasting a 70% year-over-year growth in monthly users. With […]

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Marketers: Take a Pin to That 'Filter Bubble'

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their side effects have only recently been scrutinized in light of Donald Trump’s rapid ascent to president-elect, and the UK’s surprising Brexit vote last summer. Related: Critics Slam Facebook’s ‘Filter Bubble’ Study These cultural moments taking place on either side of […]

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5 Ways to Take Your Content Marketing from Good to Great

If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on your target audience and constantly refining your methods until you find […]