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Should Your Brand Take a Stand on Controversial or Political Issues? by @gregjarboe

The unofficial slogan of most big businesses and top brands should be, “Look before you leap.” So, marketers and agencies working for a large company or brand name product should probably take a much, much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. […]

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How to Take Your Link Building Into Your Local Community by @annaleacrowe

It’s hard to separate community engagement from link building. Instead of prescribing to traditional marketing rules, I strive to integrate community engagement with my link building campaigns. Community engagement bridges the gap between offline and online marketing. Break down the idea that link building is only online. My approach to link building is an egalitarian […]

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Google: Site Changes Can Take Months to be Reflected in Search Results by @MattGSouthern

Google’s John Mueller says it may take months for major site changes to be processed by search ranking algorithms. So, if site changes were implemented around the same time as a known Google algorithm update, any gains/losses in traffic are not necessarily a result of the recent site changes. This topic came up during a […]

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Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach by @impressiontalk

Searcher task accomplishment (STA) is the next big thing in search marketing. Or is it? Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years. Essentially, STA is another way of saying ‘user experience architecture’, or UX. It’s about understanding what your user is trying to achieve […]

Qwant, a French Search Engine, Thinks it Can Take on Google — Here’s Why by @MattGSouthern

French search engine Qwant has ambitious plans to one day beat Google at its own game. Founded just 4 years ago in 2013, Qwant has since grown to serve 21 million monthly users across 30 countries. Qwant’s user base has grown substantially over the past year, boasting a 70% year-over-year growth in monthly users. With […]

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Marketers: Take a Pin to That 'Filter Bubble'

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their side effects have only recently been scrutinized in light of Donald Trump’s rapid ascent to president-elect, and the UK’s surprising Brexit vote last summer. Related: Critics Slam Facebook’s ‘Filter Bubble’ Study These cultural moments taking place on either side of […]