searcher-task-accomplishment

Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach by @impressiontalk

Searcher task accomplishment (STA) is the next big thing in search marketing. Or is it? Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years. Essentially, STA is another way of saying ‘user experience architecture’, or UX. It’s about understanding what your user is trying to achieve […]

Qwant, a French Search Engine, Thinks it Can Take on Google — Here’s Why by @MattGSouthern

French search engine Qwant has ambitious plans to one day beat Google at its own game. Founded just 4 years ago in 2013, Qwant has since grown to serve 21 million monthly users across 30 countries. Qwant’s user base has grown substantially over the past year, boasting a 70% year-over-year growth in monthly users. With […]

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Marketers: Take a Pin to That 'Filter Bubble'

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their side effects have only recently been scrutinized in light of Donald Trump’s rapid ascent to president-elect, and the UK’s surprising Brexit vote last summer. Related: Critics Slam Facebook’s ‘Filter Bubble’ Study These cultural moments taking place on either side of […]

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5 Ways to Take Your Content Marketing from Good to Great

If your idea of content marketing entails dropping the occasional blog post online and hoping it makes a splash, you may need to rethink your strategy. Taking your content-marketing campaign from good to great means always being on your A-game, focusing with laser-like precision on your target audience and constantly refining your methods until you find […]