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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features […]

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4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are […]

23 Sure-Fire Conversion Rate Optimization Tactics for Striking Online Gold

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Want to make money online? Live the life of your dreams? Travel the world as a digital nomad, roaming to remote white-sanded beaches replete with pristine turquoise […]

5 Most Overrated PPC Tactics by @clarkboyd

Paid search provides marketers with an enviable array of prospecting and retargeting tactics. This is increasingly true as Google rolls out more PPC products to entice clicks from its huge user base. However, this means that we often have difficult decisions to make. There are only so many hours in a day. So we need […]

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4 Online Marketing Tactics to Advertise Your Import/Export Business

The following excerpt is from the Staff of Entrepreneur’s book Start Your Own Import/Export Business. Buy it now from Amazon | Barnes & Noble | IndieBound Just like personal investing, you must build a diversified portfolio of online marketing and advertising tactics to generate positive results for your import/export business. The first marketing ploy is the easiest and cheapest: Participate in […]