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4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t by @sam_marsden

Google is doing a much better job of communicating with the search community of late. Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team, Google is generally quick to state what does and doesn’t work in search. Saying that, I’ve done some […]

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5 Tactics to Drive Website Traffic That Aren't SEO

Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It's no surprise that driving traffic to your website is the key to […]

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4 Advanced AdWords Audience Targeting Tactics by @iambenwood

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features […]

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4 Online Marketing Tactics Brick-and-Mortar Stores Can Leverage to Thrive

Many physical retailers continue resisting ecommerce. These businesses are hesitant to venture online, fearing they’ll dilute their existing business model or confuse customers but ignoring mounting evidence that brick-and-mortar shops without an online business are seriously risking failure. The internet continues to grow as a means of effective advertising and marketing, and retailers that want to survive are […]