4 Ways to Target Facebook Ads Without Relying on a Single Site Visit by @SusanEDub

Facebook has figured something out: a lot of times, folks don’t want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend has started with the Engagement Remarketing options […]

Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling. If you’re […]