The 6 Musts of a Successful Holiday Marketing Campaign

Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to deeply engage with their customers on an emotional level and build trust and credibility. The holidays are a popular time […]

6 Steps to Creating a Successful Cause Marketing Campaign by @seocompanymiami

Cause marketing (marketing for a specific cause or organization, most likely a nonprofit), is nothing new; it’s been around for generations. What is new, however, is the fact that the current generation of consumers is demanding it from businesses more than ever. It’s not uncommon for a person to ask a company what they’re doing […]

Successful Marketing Revolves Around Storytelling (& How To Share Yours) by @JuliaEMcCoy

Here’s a general question for you. What lasts, in our world? What really and truly stands the test of time, avoiding the cosmic laws of entropy and decay? It sure isn’t capacitive touch screens in a home with toddlers; I’ll tell you that. Stories endure. Guy meets girl, a man out-of-place, rags to riches, the […]