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Use of Voice Search in Public On the Rise, According to 2018 Study by @MattGSouthern

A recent study from Stone Temple shows that people are becoming increasingly more comfortable with conducting voice searches in public. Moreover, the use of voice search commands while at home appears to be going down. Stone Temple’s second annual study of mobile voice usage trends examines how people use voice commands, when they’re used, and […]

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57% of Search Traffic is Now Mobile, According to Recent Study by @MattGSouthern

According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets. BrightEdge also discovered ranking positions for a vast majority of keywords were different depending on whether the search was conducted on mobile versus desktop. Research indicates 79% of all keywords rank different on desktop compared to mobile, […]

Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern

Revealing data from a Wall Street Journal study shows Google is advertising its own products at the top of search results 91% of the time. Allegedly, Google is bidding against other AdWords customers for the top paid position in search results — and winning. Data from the Wall Street Journal suggests Google is buying millions […]

How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] by @KatyaBovykina

Microsites can be beautiful and smart and funny. They can also be messy, confusing and frustrating. Especially from an SEO perspective. For the purpose of this article, let’s just agree that a microsite is “a branded content site that lives outside of the company homepage and/or brand URL.” (Source: Contently) The problem with microsites is […]

Mobile Search on the Rise: Almost Half of All People Search Only on Smartphones [STUDY] by @SouthernSEJ

A detailed study released by Google reveals roughly 40% of people search only on a smartphone. More people are searching Google via smartphone than ever before the company says, with the most popular categories revolving around health, parenting, and beauty. Other top findings from Google’s study include: 80% of people use a smartphone 67% of […]