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9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer

If you don’t have a social media strategy, you aren’t alone. According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy. Uh oh? Yes! Without a strategy, you are gambling. Purposeful and strategic usually wins the social media game. Here’s a step-by-step guide to creating an effective […]

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Why Content Marketing Is a Fool-Proof SEO Strategy Today by @HoleksaWilliam

This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own. The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human […]

Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future

We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in the seconds of completing a search and clicking through. To an average searcher, the SERP is a list of […]

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Determining Your YouTube Strategy and Core Message

Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message. March 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. […]

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Taking Paid Search Global: How to Develop an Effective Strategy by @digital_future

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will […]