Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future

We often speak about benefits of holistically looking at natural and paid search performance. After all, anyone outside of the search industry may not even become aware of the difference in natural and paid results in the seconds of completing a search and clicking through. To an average searcher, the SERP is a list of […]

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Determining Your YouTube Strategy and Core Message

Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message. March 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. […]

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Taking Paid Search Global: How to Develop an Effective Strategy by @digital_future

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will […]

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How to Revamp Your Local SEO Strategy by @overthetopseo

Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO strategy. 1. Optimize for Google Lens Visual search is going to make an impact […]

This SEO Strategy Helped Hootsuite Double Its Traffic by @lorenbaker

Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again. Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy. Aside from that, they also had a host […]

This SEO Strategy Helped Hootsuite Double Its Traffic by @lorenbaker

Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again. Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy. Aside from that, they also had a host […]

This SEO Strategy Helped Hootsuite Double Its Traffic by @lorenbaker

Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again. Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy. Aside from that, they also had a host […]