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9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer

If you don’t have a social media strategy, you aren’t alone. According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy. Uh oh? Yes! Without a strategy, you are gambling. Purposeful and strategic usually wins the social media game. Here’s a step-by-step guide to creating an effective […]

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Create Great Content from the Start by Following These 3 Steps by @osbennn

Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks. Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive […]

3 Steps for Explosive Online Marketing Growth

Reader Resource Tune in April 7 and find out how to provide stellar customer care with social media in our free webinar. Register Now » Many business owners are under the impression that online marketing is extremely complicated because some online marketing efforts fail miserably, while others are responsible for massive returns. They assume performance is […]

4 Steps to Creating Effective Online Videos

Getting in front of camera can be very intimidating, but it doesn’t have to be. Use these four actionable steps to create attractive business videos that resonate with your audience. 1. Develop a script. One way you can avoid stage fright on camera is by developing a script before you hit that record button. Developing […]