Mobile Search on the Rise: Almost Half of All People Search Only on Smartphones [STUDY] by @SouthernSEJ

A detailed study released by Google reveals roughly 40% of people search only on a smartphone. More people are searching Google via smartphone than ever before the company says, with the most popular categories revolving around health, parenting, and beauty. Other top findings from Google’s study include: 80% of people use a smartphone 67% of […]

Google Continues to Rev Up Remarketing With Latest AdWords Innovations by @SouthernSEJ

Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations, unveiled Wednesday at SMX East. Google has promised to provide information about ad innovations throughout Advertising Week, which runs from September 26–30, and this is the company’s latest announcement. Improved Remarketing Lists for Search Ads (RLSA) The […]

Google Allo Keeps Messages Indefinitely, Raising Privacy Concerns by @SouthernSEJ

Following the launch of Google Allo, it was learned this week that the company’s smart messaging app may be a cause for concern when it comes to privacy. Allo, an app which Google claims has privacy in mind, keeps all messages indefinitely until they are manually deleted. While that may not matter to some, there […]

Google Continues to Display Quality Score Data Until October 10 by @SouthernSEJ

It was reported last month Google will be returning null quality scores for new and underperforming keywords in AdWords as of September 12th. If you have logged in to your AdWords account lately you may have noticed you still have quality score information for new and underperforming keywords — and no, that’s not an accident. […]