loader-60

9 Simple Steps to Creating an Effective Social Media Strategy by @lisabuyer

If you don’t have a social media strategy, you aren’t alone. According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy. Uh oh? Yes! Without a strategy, you are gambling. Purposeful and strategic usually wins the social media game. Here’s a step-by-step guide to creating an effective […]

93111573-8F03-4359-A8F7-8D178B8B9061

Instagram Has 1 Billion Monthly Users, Now the Fastest Growing Social Network by @MattGSouthern

Instagram revealed this week that it now has 1 billion monthly active users, up from the 800 million reported in September 2017. This increase in monthly users makes Instagram the fastest growing social network at the moment — by a considerably margin. While Facebook has more overall users, its growth in monthly users has stalled […]

building-links-social-stance

Building Links Through Social Responsibility & Taking a Stand by @tonynwright

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]