4 Ways to Target Facebook Ads Without Relying on a Single Site Visit by @SusanEDub

Facebook has figured something out: a lot of times, folks don’t want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend has started with the Engagement Remarketing options […]


Google Introduces Tool for Identifying Annoying Ads on Your Site by @MattGSouthern

Google has introduced a tool for publishers to help them identify how annoying and intrusive their site’s ads are. The new tool, called Ad Experience Report, measures how well a site’s ads comply with the Better Ads Standards, which are determined by the Coalition for Better Ads. Publishers can also refer to Google’s new best […]

Now You Can Become a Google Certified Mobile Site Developer by @MattGSouthern

Google has launched a Mobile Sites certification program which offers developers (and marketers) the opportunity to demonstrate their proficiency in mobile website creation. In order to become Mobile Sites certified you’ll have to pass an exam which tests one’s expertise in key areas of mobile website development. Successful completion of the exam grants developers with […]

6 Major Changes Coming to LinkedIn’s Redesigned Desktop Site by @DannyNMIGoodwin

LinkedIn has given its desktop site a much-needed redesign. The company said the new look LinkedIn was designed to emphasize conversations and content. Here’s what’s changing. 1. Navigation LinkedIn’s redesigned desktop site will feature a new navigation that focuses on these seven “core” areas: Home (your feed) My Network Jobs Messaging Notifications Me Search In […]

4 Dumb SEO Tactics That Will Get Your Site Penalized

Is your SEO provider about to get you penalized? Hopefully not, but there is a chance it might. It is too easy to put up a website and advertise SEO services without actually knowing what they are doing. There are also marketers out there who don’t keep up with Google best practices and still use […]

How to Make Your Site Mobile-First in 2017 by @ab80

Speculating on the coming year’s trends is one of our favorite traditions in the SEO industry, and it almost wouldn’t feel like the holiday season without our annual SEO trends predictions. I love these annual predictions. You can ask 44 industry leaders the same question and get 44 unique and insightful answers. However, one trend I […]

5 Steps to Build Your Global Ecommerce Site

Is your company ready to go global with ecommerce? Maybe it should be. Opportunities to sell globally are substantial and growing. While ecommerce retail sales in the United States are rising — expected to reach $ 523 billion in the next five years — that number is growing even more rapidly worldwide. Globally, business-to-consumer (B2C) online sales is […]