The Modern Marketing Strategy Every Business Should Start Using Today

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » What does your company’s marketing portfolio look like? 20 years ago, the average portfolio was filled with pieces — known as collateral — like advertisements, brochures, phone scripts or […]

4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM

Not all ad extensions are created equal. Whether it’s on Google AdWords or Bing Ads, ad extensions maximize your visibility in the search results. Ad extensions also allow for additional or deeper messaging that doesn’t fit in the base ad copy. Here are four PPC ad extensions you should be using today. 1. Structured Snippets Structured Snippets are one of the easiest […]

Product Page SEO: 16 Dos & Don’ts You Should Know by @clarkboyd

Product page SEO is increasingly challenging to get right. You want your ecommerce website to delight consumers with great creative assets. But you also need to give Google enough semantically relevant content to get those all-important page 1 rankings. Balancing these two objectives is incredibly hard, especially when you have thousands of products. So what can you do […]