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Pinterest Brings Shopping Ads to More Businesses by @MattGSouthern

Pinterest is expanding shopping ads to hundreds more businesses, a significant increase from the couple dozen retailers the ads were previously available to. It’s important for marketers to take note of this because, according to the company, 90% of Pinterest users make purchases on the platform. It also serves as a search and discovery platform, […]

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Google Shopping Makes it Easier to Discover, Research, and Compare Products by @MattGSouthern

Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products. With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads. Discovery […]

Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern

Bing Ads is rolling out a number of new features to Bing Shopping Campaigns designed to enhance feed management and optimization. In addition to product-level search term reports, Bing Ads is introducing online inventory update feeds, and scheduled feed downloads. Product Level Search Term Reports Bing Ads will now provide advertisers with data regarding which […]

Avoid Shopping Cart Abandonment with Better SEO This Holiday Season by @seocompanymiami

With Black Friday and Cyber Monday over, the holiday season is now in full swing. Which means it is the perfect time for small businesses to make sure they’re not falling prey to “shopping cart abandonment.” Did you know that 75% of online purchases (or “almost” purchases) get abandoned? But worry not: I’ve put together a […]

Mobile Shopping Searches Continue to Surge During Black Friday [DATA] by @MattGSouthern

Hot off the heels of Thanksgiving weekend, Google has revealed the latest data on the impact of mobile shopping searches during Black Friday. Compared to any other day during Thanksgiving week this year, Black Friday saw the largest volume of mobile shopping searches. Thanksgiving Day came in second. The influence of mobile shopping searches extends […]