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Organic Search Market Share in Retail Dominated by Macy’s, Not Amazon, in Q3 2017 by @MattGSouthern

Heading into the 2017 holiday season it may be surprising to learn it’s not Amazon leading in organic search market share in the retail sector. Amazon didn’t even come in second place– it came in third according to a recent report from Conductor. Macy’s came in first place, followed by Nordstrom, followed by Amazon. That […]

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Share YouTube Videos With iMessage Contacts Without Leaving the App by @MattGSouthern

YouTube for iOS has been updated with iMessage support, which will let users watch and chat about videos without leaving the app. After tapping on the share button in the YouTube app, there is now an option to share via iMessage. Once iMessage is selected, choose the desired recipient and begin your shared video watching […]

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Google Posts: Share Messages in Search Results From Google My Business by @MattGSouthern

Google has officially rolled out Google Posts to all small businesses with a Google My Business listing. Google Posts allows small businesses to publish messages to Google My Business, which means the messages will also show up when their GMB page surfaces in search results and Google Maps. Posts will appears as a small snippet, […]

'Shark Tank' Funded Founders Share 3 Keys to Executing a Powerful Influencer Marketing Strategy

Brands are paying more and more attention to the influencers in their respective spaces — because that’s where all the engagement happens. I’ve been able to successfully build up my own brand by leveraging different influencers in the tech and digital spaces. An influencer marketing strategy has become a crucial element for companies and brands. Essentially, an effective influencer marketing […]

Business Gives Back: 5 Apparel Companies That Share the Wealth by @ChandalN

More than half of consumers worldwide are willing to pay more for products and services from brands that are committed to making a positive social or environmental impact, according to a global survey conducted by Nielsen, which is why giving back is no longer just a non-profit business model. Similarly, BDC-Ipsos released a survey that found […]

Latest Search Market Share Numbers: Google Search Up Across All Devices by @SouthernSEJ

Google’s share of the US search market has seen incremental increases month over month. The company’s overall share of the of the US search market, across all devices, is growing. However, the same cannot be said for its competitors. This is according to August 2016 data from StatCounter. Month-Over-Month US Desktop Search Share Here is […]

Successful Marketing Revolves Around Storytelling (& How To Share Yours) by @JuliaEMcCoy

Here’s a general question for you. What lasts, in our world? What really and truly stands the test of time, avoiding the cosmic laws of entropy and decay? It sure isn’t capacitive touch screens in a home with toddlers; I’ll tell you that. Stories endure. Guy meets girl, a man out-of-place, rags to riches, the […]