searcher-task-accomplishment

Searcher Task Accomplishment: How to Take a ‘Goal-First’ Approach by @impressiontalk

Searcher task accomplishment (STA) is the next big thing in search marketing. Or is it? Yes, it’s a new phrase. But it’s not a new concept. In fact, it’s been around for years. Essentially, STA is another way of saying ‘user experience architecture’, or UX. It’s about understanding what your user is trying to achieve […]

2017 Local Search Ranking Factors: Proximity to Searcher is Number One by @MattGSouthern

After taking a year off in 2016, Moz is back with its 2017 survey of local search ranking factors. The survey is based on the aggregated opinions of dozens of local search experts, who have been asked to provide their opinions on this year’s top ranking factors on local search. Without further adieu, let’s dive […]