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Google Search Console Now Shows Data About Web Light Search Results by @MattGSouthern

Google Search Console has begun showing site owners how often Web Light search results are served to users. This data can be found in the “search appearance” report in Google Search Console, where users will now see a filter for Web Light results. We just updated Search Console’s new Performance report to include filters for […]

Optimizing Your Content for Search: Don’t Forget These 6 Things by @lboyajian

Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time […]

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Google: Splitting or Merging a Website Can Cause Months of Unstable Search Rankings by @MattGSouthern

Google’s John Mueller revealed that splitting a website into two or more sites, or merging multiple sites together, could cause months of instability in search results. This topic came up in a recent Google Webmaster Central hangout, where a site owner was asked about the best way to split a website while moving content from […]

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Google Has Removed Over 80% of Hacked Sites from Search Results by @MattGSouthern

Google has released new details about about its spam fighting efforts, revealing that more than 80% of hacked sites have been detected and removed from search results. The search giant plans to continue its efforts by working directly with popular content management systems to fight back against those who compromise forums and comment sections with […]

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How Search Algorithms Work: Everything You Need to Know by @beanstalkim

Editor’s note: This is Part 2 of a four-part series discussing how search engine work. Often I find myself focusing on specific strategies to perform specific functions. How do I write compelling copy to rank on voice search? What structured data produces easy wins? Things like that. These important questions are often covered here on Search Engine […]

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Google: Site Changes Can Take Months to be Reflected in Search Results by @MattGSouthern

Google’s John Mueller says it may take months for major site changes to be processed by search ranking algorithms. So, if site changes were implemented around the same time as a known Google algorithm update, any gains/losses in traffic are not necessarily a result of the recent site changes. This topic came up during a […]

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Google Releases Tool to Show Off Natural Language Search Capabilities by @MattGSouthern

Google’s research division has released a new tech demo of sorts, which shows off advancements the company has made toward understanding natural language. The new search experience, called “Talk to Books,” invites users to ask questions which Google will respond to with passages from books. Google claims the tool does not rely at all on […]

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Google Switches to Infinite Scrolling Mobile Search Results by @MattGSouthern

Google has introduced infinite scrolling to mobile search results pages. Where there used to be page numbers at the bottom of SERPs there is now a “more results” button. Tapping on the button will trigger more search results to load within the same page. Google has confirmed this is just a “test.” However, it’s not […]

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Google Fools SEOs With Fake Recrawl Feature in Search Console by @MattGSouthern

Don’t be fooled by Google’s clever April Fools’ joke, disguised as a new Search Console feature. Over the weekend Google announced on Twitter that a new “Recrawl” button had been added to Search Console. Technically, that was true. However, if you were to actually test the button, you’d quickly find out Google just punked the […]