Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub

Terms like “Relevance Score” and “Quality Score” can seem vague and mysterious to people who just want to put some money in the PPC slot machine and have sales come out. Facebook introduced its Ad Relevance Score in 2015, but many advertisers still struggle to understand it, or how to fix it if it’s struggling. If you’re […]

Google Continues to Display Quality Score Data Until October 10 by @SouthernSEJ

It was reported last month Google will be returning null quality scores for new and underperforming keywords in AdWords as of September 12th. If you have logged in to your AdWords account lately you may have noticed you still have quality score information for new and underperforming keywords — and no, that’s not an accident. […]