8 Tips for Dominating Online Sales

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital age has changed everything about shopping. Now, shoppers don’t even need […]

New Google AdWords Extensions Help Manufacturers Drive In-Store Sales by @MattGSouthern

Google AdWords now has a location extension designed to help manufacturers drive more in-store sales, the company announced Thursday. Google’s new “affiliate location extensions” are similar to existing location extensions, which are designed for businesses to attract in-store visitors with search ads. This new type of location extension is designed for manufacturers of products to […]

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7 Ways a Plus-Size Model and CEO Turns Followers Into Sales

Model and entrepreneur Ashley Alexiss launched her swimwear company Alexiss Swimwear a year ago with the hopes to create clothing that empowers and boosts the confidence of women of all sizes. Oh, and also to make money. So far, she’s found success on both fronts. The company sold more than 2,000 units this year and regularly receives heartfelt notes of gratitude from […]

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6 Ways to Boost Sales With AdWords Expanded Text Ads

Expanded text ads (ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use to reach people in your target market. Unsurprisingly, the expanded format is designed specifically for mobile users. According to Google’s own research, “longer ad […]