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Research Says This Type of Video Closes More B2B Sales

Here’s how getting creative with your approach to case studies can cut out the high-pressure sell. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. There are still two important ways, however, that B2B buyers […]

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Steal This Marketing Tactic From McDonald's and Petco to Dramatically Increase Sales

July 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Big brands change with the tide or die. In the case of companies like Toys 'R' Us and Blockbuster Video — death came knocking because they continued to live in the past. Their focus stayed on the physical, while the modern […]

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How to Create Upsells that Boost Your Sales

Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale. May 30, 2018 5 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Upsells are an important part […]

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Understanding the Consumer Sales Cycle

The “Attention, Interest, Desire, and Action” funnel could be key to your marketing success. Find out how it works. March 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble | […]

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SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff

Search engine optimization (SEO) can be a powerful marketing channel for any industry. But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put […]

10 Growth Hacking Strategies to Triple Your Sales

Don&#39;t create any interruptions in the funnel<\/li><\/ul> 3. Build a value-driven lead magnet.<\/b><\/h2> How much value are you adding to the exchange? Did you know that most people won&#39;t buy a product or service on their first interaction? A very small percentage will buy right away. It often takes somewhere between 90 days and 18 […]

10 Growth Hacking Strategies to Triple Your Sales

Don&#39;t create any interruptions in the funnel<\/li><\/ul> 3. Build a value-driven lead magnet.<\/b><\/h2> How much value are you adding to the exchange? Did you know that most people won&#39;t buy a product or service on their first interaction? A very small percentage will buy right away. It often takes somewhere between 90 days and 18 […]

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Why Richard Branson's Website Makes Sales (And What You Can Learn from Following His Lead)

To get sales, make an offer.</b></h2> One of the most well-known email marketers in the world, Ben Settle, once told me,&nbsp;&quot;The primary purpose of your website is to make sales. Most people forget to make offers, and so they stay broke.&quot; In other words, to make sales, you must make offers. Sadly, it took me […]