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Google Introduces Rich Results Tool for Testing Structured Data by @MattGSouthern

Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool. Google’s new testing tool will test for […]

Why You Need Rich Snippets in Your Life by @IAmAaronAgius

ADVERTISEMENT It all begins with a click. That’s the official start of your business relationship with potential new customers, followers, subscribers, and fans in the online world. No click, no relationship. They’ve already moved on to the next listing. To get that all-important click, you’ve got to stand out from the crowd. How big is […]

Google’s Rich Cards Expand to Restaurants and Online Courses by @MattGSouthern

Google’s Rich Cards, initially launched back in May for recipe and movie searches, have expanded to now include local restaurants and online courses. Rich cards are swipeable carousels that appear underneath search snippets. They allow site owners an opportunity to let searchers preview individual pieces of content before clicking through. ”By building Rich Cards, you have […]