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Negative Google Reviews from Former Employees Are Now Against Guidelines by @MattGSouthern

Google has updated its Google My Business review guidelines with more specific information about conflicts of interest. According to Google’s new review guidelines, posting negative reviews about a current or former employer is considered a conflict of interest. Moreover, since these types of reviews are now against Google’s guidelines, businesses can request to have them […]

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Google Integrating Third Party Reviews in Local Search Results by @MattGSouthern

Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on Google. To be clear, this is different […]

Google to Automatically Display Local Reviews in Your Native Language by @MattGSouthern

Google made a small but notable change to the way it handles local reviews. Going forward, Google will automatically translate local reviews into your native language. So if you’re in a foreign country and looking for a place to eat, for example, the reviews you find will be in displayed in whichever language you have […]

Sara Spivey on the Power of Online Reviews & How They Drive ROI [PODCAST]

Podcast: Download Subscribe: iTunes | Android | Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI. What are the main benefits […]