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Google Integrating Third Party Reviews in Local Search Results by @MattGSouthern

Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on Google. To be clear, this is different […]

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Google Introduces Rich Results Tool for Testing Structured Data by @MattGSouthern

Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool. Google’s new testing tool will test for […]

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How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, […]

How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, […]

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Google to Give Publishers Dedicated Knowledge Panels in Search Results by @MattGSouthern

Google is introducing a new type of Knowledge Panel exclusively for publishers. The new Knowledge Panel fills the entire above-the-fold section of search results with information to help searchers learn more about a publication. Searching for a publisher by name will return the new Knowledge Panel. It features: A description of the publication A Wikipedia […]