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How to Do Keyword Research for SEO: Everything You Need to Know by @martinibuster

Search engines have been minimizing the importance of keyword relevance signals for ranking for many years. It’s a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases […]

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Research Says This Type of Video Closes More B2B Sales

Here’s how getting creative with your approach to case studies can cut out the high-pressure sell. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. There are still two important ways, however, that B2B buyers […]

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Google Shopping Makes it Easier to Discover, Research, and Compare Products by @MattGSouthern

Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products. With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads. Discovery […]

A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein

What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. While a paid search campaign will give us insight into our “money” […]

10 Timeless Keyword Research Tips by @bsmarketer

Keyword research isn’t a blog post thing. It isn’t a website redesign thing, either. Instead, it should be an everyday thing, a continual harvesting of data so you can make better marketing decisions. There are plenty of keyword research tools out there. But this isn’t about tools. It’s about principles – simple strategies that work now and […]

SE Ranking: An SEO’s ‘Swiss Army Knife’ (Social Media, Research, and More) by @sejournal

This post was sponsored by SE Ranking.  How many times have you had to search through a variety of different tools and platforms to complete a certain task within one project? It’s a daunting task to sift through different pricing plans, interfaces, layouts, integrations. There’s a tool for social media management, another for competitive research, yet another […]