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Google Ads Report Editor Now Supports Time Period Comparison by @MattGSouthern

Google Ads’ Report Editor tool has rolled out the ability to compare performance for two different time periods. With support for time comparison, advertisers can better visualize their date over one period of time versus another. Advertisers can compare this week’s clicks compared to last weeks. They can visualize month over month data, year over […]

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Google Improves Accuracy of Search Console Index Coverage Report by @MattGSouthern

Google has improved the accuracy of the Index Coverage report generated by Google Search Console. According to Google’s Search Console help documentation, the Index Coverage report began switching to a more accurate system on July 14 and fully switched over at the beginning of August. “The Index Coverage report switched to a new, more accurate […]

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YouTube Analytics Demographics Report to Contain Less Data by @MattGSouthern

YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data. Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed. Here is a summary of the upcoming changes: Creators can no longer filter demographics data by YouTube product. […]

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Organic Search Sees Largest Growth Rate in Over 2 Years [REPORT] by @MattGSouthern

Organic search just saw its strongest visit growth in over 2 years, according to Merkle’s Digital Marketing Report for Q4 2017. Total site visits driven by organic search were up 6% year-over-year in the fourth quarter of 2017, which is said to be the strongest rate of growth since 2015. Even desktop organic search visits […]

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Export Google Search Console’s ‘Index Coverage’ Report by @MattGSouthern

Site owners can now export data contained in Google Search Console’s Index Coverage report. G-Squared Interactive was the first to notice the new feature and spread the word on Facebook: Index Coverage is a relatively new report within Google Search Console that was first introduced in early August. The report identifies how many pages of […]