Google AdWords Now Supports Remarketing to YouTube Viewers by @MattGSouthern

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have previously interacted with their channel. Now, that same list of people can be used with remarketing lists for search ads. This can be […]

Google AdWords Introduces Remarketing Lists for Search Ads by @MattGSouthern

Google has announced Similar Audiences are rolling out for Search and Shopping campaigns in AdWords. Similar audiences gives advertisers the ability to target customers based on whether or not they’ve searched for the same things as previous site visitors. ”Imagine you’re marketing a hotel in Hawaii using RLSA, and you want to connect with summer […]

Google Continues to Rev Up Remarketing With Latest AdWords Innovations by @SouthernSEJ

Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations, unveiled Wednesday at SMX East. Google has promised to provide information about ad innovations throughout Advertising Week, which runs from September 26–30, and this is the company’s latest announcement. Improved Remarketing Lists for Search Ads (RLSA) The […]