11 Reasons Your Facebook Ads Aren’t Connecting with Consumers by @@mattorlic

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign. However, if you’re not careful, Facebook […]

10 Reasons Ecommerce Sites Fail

Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that more than 12 million Australian consumers shop online — and we are experiencing year-over-year double digit growth in online shopping — a huge number of ecommerce businesses are struggling to be profitable, […]

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6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions you’ll get. And hopefully, those extra impressions will eventually translate into brand recognition and […]