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Google AdWords Introduces New Video Format to Reach More People by @MattGSouthern

Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube. The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps. ”Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google […]

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SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff

Search engine optimization (SEO) can be a powerful marketing channel for any industry. But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put […]

Facebook’s ‘Explore’ Feed May Improve Pages’ Organic Reach on Desktop by @MattGSouthern

Facebook has rolled out a possible solution for improving the organic reach of posts published by pages on the desktop site. Over the past several years, Facebook has become notorious for stifling the organic reach of content published by pages. From prioritizing paid posts, to giving more weight to posts from friends and family, Facebook […]