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Google Clarifies Internal Anchor Text and Ranking Effects by @martinibuster

Google explains that changes to internal linking can make dramatic changes to a site’s rankings, both positive and negative. In a Webmaster Hangout, Google’s John Mueller explained the best way to update internal linking. Can Changing Internal Anchor Text Affect Rankings? A web publisher asked if changing anchor text negatively affect a website. “Does changing […]

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Google: Expect “Extreme” Ranking Fluctuations When Publishing New Content by @MattGSouthern

Google’s John Mueller stated this week that “extreme” ranking fluctuations may occur after publishing new content. It’s also not unusual for these fluctuations to occur for up to one or two weeks after the content has been published. This topic came up during a Google Webmaster Central office-hours hangout when a site owner asked the […]