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Google Shopping Makes it Easier to Discover, Research, and Compare Products by @MattGSouthern

Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products. With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads. Discovery […]

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Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations. Rather than driving online traffic, the goal of local display ads […]

How to Market Products Online That Google and Facebook Don't Allow

“What do we do since we can’t run Facebook ads and Google AdWords campaigns?” This is a question I have been asked multiple times by business owners in industries that Google and Facebook feel don’t comply with their advertising guidelines — most often by companies that sell electronic cigarettes and vape products. Why? Because the electronic cigarette […]

Ads for Google Products Featured in Top Position in 91% of Searches [STUDY] by @MattGSouthern

Revealing data from a Wall Street Journal study shows Google is advertising its own products at the top of search results 91% of the time. Allegedly, Google is bidding against other AdWords customers for the top paid position in search results — and winning. Data from the Wall Street Journal suggests Google is buying millions […]

Moz Dropping Followerwonk & Moz Content, Refocusing on SEO Products by @SouthernSEJ

Software company Moz is dropping its social media and content marketing tools in an effort to “double down” on core SEO products. The company stated it has not seen the growth it anticipated for Followerwonk and Moz Content, and therefore will no longer be investing in them. ”We’re focusing our efforts on core SEO such […]