Bing Ads Updated With Competition Tab, Performance Insights, and Location Recommendations by @MattGSouthern

Bing Ads has received three AI-powered updates, including a competition tab, performance insights, and location recommendations. The company says these features are unique to Bing Ads and not offered by any other tools. “Over the summer we spent time working with advertisers like you on three new capabilities which use AI and machine learning that […]


Google AdWords Has New Performance Insights for Click-to-Message Ads by @MattGSouthern

Google AdWords is introducing a new set of performance insights specifically for click-to-message ads. Click-to-message ads were introduced in 2016 as the text message version of Google’s click-to-call ads. As the name suggests, they allow searches to message back and forth with a business. Unlike automated chat bots, click-to-message ads put users in touch with […]

7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr

Improving your AdWords performance can be tough when you start to hit a ceiling. This is a critical time when reviewing your account for areas of improvement and implementing new strategies are required. Here’s seven of the most effective strategies for improving your AdWords performance, all of which have been tried and tested by me. They are […]