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Google Adds “People Also Search For” Box to Paid Search Results by @MattGSouthern

Google has added a new feature to paid search results that was previously displayed only in organic search snippets. The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. SEJ contributor John Leo Weber sent in an example, which his Google Ads team […]

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Google AdWords Introduces New Video Format to Reach More People by @MattGSouthern

Google AdWords has introduced a new video format which is said to extend the reach of video campaigns beyond YouTube. The new format, called outstream video ads, is built exclusively for mobile and will be displayed in mobile browsers and apps. ”Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube. Ads show on Google […]

28 Free Tools to Help You Find What People Search For by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point […]

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How People Search: Classifying & Understanding User Intent by @TaylorDanRW

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In Google’s earlier days, the search engine relied heavily on text data and backlinks in order to establish rankings through periodic refreshes (known as […]

Mobile Search on the Rise: Almost Half of All People Search Only on Smartphones [STUDY] by @SouthernSEJ

A detailed study released by Google reveals roughly 40% of people search only on a smartphone. More people are searching Google via smartphone than ever before the company says, with the most popular categories revolving around health, parenting, and beauty. Other top findings from Google’s study include: 80% of people use a smartphone 67% of […]